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This is the course that every entrepreneur has been looking for: a systematic approach to entrepreneurship. Whether you are an aspiring startup or growth-oriented entrepreneur, a corporate intrapreneur, an entrepreneurial educator, or even a non-profit startup, Disciplined Entrepreneurship is for you. This course distills concepts and tactics from decades of learned experience and over 25,000 startups at MIT into 24 clear and doable steps.

The language is a bit overwhelming at times. Your head might spin as you try to distinguish your Beachhead Market, End User, Persona, TAM, and Core. The whole process may seem like a lot of work. No one ever said that entrepreneurship was easy, but the price of failure is much higher.

Disciplined Entrepreneurship will provide you with a step-by-step approach to cover all the bases and help de-risk your startup or growth initiative. Once you’ve learned the process, it will continue to guide you on an iterative journey towards specificity in customer intimacy and product market fit.

By the time you finish this course, you will know if your business idea is viable, sustainable, profitable and scalable. In order to ensure success, the Disciplined Entrepreneurship process must be focused on the customer and their changing needs and opportunities.


  • To learn and apply a systematic approach to entrepreneurship and to trust the process.
  • To validate the viability, sustainability, profitability, and scalability of an idea before you spend or commit the next 3-5 years of life on a startup.


There are 8 modules in this course and 36 lessons averaging 10 minutes each, with associated videos, quizzes, and assignments. This course can be reviewed as an overview in as little as 3 days; however, to get the most out of this course, we recommend dedicating regular time over 3-6 months as practical application for your business.


Click on the Materials tab above to view/download the fillable course student workbook.


Course Materials Available ONLY to Eship Journey Members. Click HERE to start your membership today!

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